Research & Statistics: today's "must have" member services... 

Today's member expects the association to be expert about all things that impact the industry or profession it represents.  Research and statistical programs have become essential member services.

Research is also a key element of association marketing and development planning.

Key Service Components

	Member needs & satisfaction assessments
	Market research for strategic programming decisions
	Member service statistical programs and publications Compensation and benefits Industry/profession trends and practices Image and acceptance data Public opinion information

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