Market Research

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Research & Statistics: today's "must have" member services...  Barchart.gif (4263 bytes)

Today's member expects the association to be expert about all things that impact the industry or profession it represents.  Research and statistical programs have become essential member services.

Research is also a key element of association marketing and development planning.

Key Service Components

Member needs & satisfaction assessments

Market research for strategic programming decisions

Member service statistical programs and publications

Compensation and benefits

Industry/profession trends and practices

Image and acceptance data

Public opinion information

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